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Snapchat Spotlight Creators Have Earned $130M to Date From TikTok-Style Videos
Todd Spangler NY Digital EditorSnap is shelling out millions to creators as it tries to chase TikTok in the booming short-form video space.In the six months since launching Snapchat Spotlight, a new section of the app that lets users share and watch TikTok-like user-created video clips, the company has paid out more than $130 million in total to a group of more than 5,400 creators.