new study by Skincare Hero.With a cult following of no-nonsense millennials and skincare geeks to rely on, the affordable brand has quickly gained traction over a short number of years and managed to rival established, luxury brands by offering up tried and true clinical and scientific technologies.Though its low price tag is certainly part of its appeal, the brand is a go-to for many A-listers who routinely sing its praises; Kim Kardashian previously revealed that the brand's Granactive Retinoid 2% Emulsion, a serum that includes retinol, is part of her routine, while Holly Willoughby is known to be a fan of its Serum Foundation – both of which come in under £10.
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