Shane Richie's veiled message on hat branded 'cute' by I'm A Celebrity fans

msn.com:

I'm A Celebrity... Get Me Out Of Here! campmates for the 2020 season. The EastEnders actor, known for playing Alfie Moon, is the third favourite behind Jordan North and Giovanna Fletcher.

And viewers of the ongoing reality contest have spotted a cheeky secret message on Shane's cap.The campmates in the castle in North Wales currently have to wear a hat as part of their outfits - despite not being in the Australian bush.Previously he'd written his son's initials on the canvas headwear.But recently he's added the message 'Hi Mum' on the rim of the hat.Viewers all branded it "cute" as Ant and Dec presented the latest instalment, which saw two campmates go home.Last night, the celebrities were delighted when told they would be eating "pub grub".