Scarlett Johansson, Colin Jost Team Up in Amazon Super Bowl Ad for Alexa

variety.com:

Brian Steinberg Senior TV EditorGet ready for a taste of “Saturday Night Live” on Super Bowl Sunday.Scarlett Johansson and Colin Jost, the “Avengers” star and “Weekend Update” anchor, famously got married after meeting at “SNL.” Now they are set to appear in their first project together: a Super Bowl commercial for Amazon’s Alexa.“There’s something nice about the fact that there has never been anything with them together,” says  Claudine Cheever, vice president of global brand and fixed marketing for Amazon, in an interview. “It’s a mystery element: What are they like together?”In a 60-second ad slated to air early in the fourth quarter on NBC’s broadcast of Super Bow LVI on February 13, Johansson and Jost wonder what things might be like if Amazon’s Alexa voice device could read minds.

The results are funny and cringeworthy in equal measure, and the actors “were very involved in the joke writing,” Cheever says.

Advertisers like PepsiCo and Anheuser-Busch InBev get a lot of credit for their annual appearances in the Super Bowl, but Amazon has been a steady sponsor for the past six years, using the Big Game to tout everything from new series on its streaming-video service to its various home gadgets.

In addition to the Alexa commercial, Amazon is planning to run a spot promoting its new control over the NFL’s “Thursday Night Football” as part of a mammoth series of rights deals between the league and several media companies.For Amazon, getting its message out has long relied on using popular celebrities.