Salman Khan’s ‘Radhe’ Adopting Multiplatform Release After COVID Resurgence
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variety.comNaman Ramachandran The raging new wave of the COVID-19 pandemic in India has caused producer ZEE Studios to change its film releasing strategy. “Radhe: Your Most Favourite Bhai,” the latest vehicle for Bollywood superstar Salman Khan will not be released in theaters alone, but instead be distributed simultaneously across multiple platforms.The film will release theatrically worldwide, wherever cinemas are open, as scheduled on May 13, during the Eid holiday season.
In India, the film will also simultaneously release on streamer ZEE5 via pay-per-view service ZEEPlex, and also on rival DTH satellite operators including Dish, D2H, Tata Sky and Airtel Digital TV.After a period of respite, India is now the global epicenter of the pandemic.
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