Guardian.Once entering the show, a boyband competition, Ivanov was forbidden from leaving without breaching his contract and paying a fine.Young musicians and performers compete against one another to eventually form an 11-member boyband.
Ivanov had been deliberately giving poor performances so that viewers would vote him off.However, despite telling viewers “don’t love me, you’ll get no results” under his stage name Lelush, he made it all the way to the finals.Fans took a shine to Ivanov’s reluctant attitude and called him an icon of “Sang culture”, a youth movement idolising apathy in China which subverts ideals of “hope, courage and dynamism.”Several Russian bloggers took to social media to express support for Ivanov, with one writing:.
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