Roku City Aims to Annex Times Square in Bid to Woo Ad Dollars
variety.comBrian Steinberg Senior TV Editor Roku City wants to colonize Times Square. The purple-hued metropolis, the backdrop of the popular screen-saver Roku introduced in 2017, is invading New York City’s so-called “Crossroads of the World” in a bid to make the streaming platform more top of mind in the Big Apple just as the advertising world gets ready to hear pitches from a variety of new-tech video players.
Roku wants to remind both consumers and advertisers about its relevance in the weeks leading up to the NewFronts, a set of annual presentations by digital-media outlets to advertisers.
In 2023, streaming has gained new scale and Madison Avenue is looking for ways to weave commercials into the consumers’ broadband experience.
Digital advertising is projected to grow 9% in 2023, according to Interpublic Group’s Magna, compared with a decline of 4% for linear advertising formats.
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