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Retail therapy: why optimistic shopping is on the rise
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telegraph.co.uknot at home, but perhaps at a fabulous restaurant or a birthday party. In the UK, however, we’re in the midst of our third lockdown - do these brands know something we don’t?
A poll by Boux Avenue found that 6 in 10 women admitted to buying new loungewear in the month of November alone. That’s a ton of jersey and cashmere, but given our ‘stay at home’ orders, it made sense that comfy, practical pieces were in high rotation.
While we welcomed soft separates with open arms last spring, it appears that this spring, dressier plans are afoot. It might seem blindly optimistic for brands to have beaded frocks and satin mules on sale now, but it seems some positivity is what we all want, and the current sales figures prove it.A post shared by.
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