Reality Bites: Gen X Executives Seek Career Pivots as Industry Layoffs Hit Hard

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Cynthia Littleton Business Editor After two years of massive layoffs and the promise of more consolidation to come in media and entertainment in 2025, the mood is bleak among executives of a certain age.

The pink-slip bloodbath has hit hard on Gen X veterans in the middle-management ranks of networks, studios, talent agencies and PR firms.

And it’s come at a time when the entire industryis wrestling with the impact of systemic change — goodbye, cable; hello, streaming — and the most disruptive technology since the advent of talking pictures: generative AI.

Amid all the tumult, however, there is enormous opportunity for professional growth for those with experience, connections and savvy in how to apply those skills in new arenas. “People are very unnerved about whether there can be another chapter.

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