Why it’s so hard to find something to watch lately

nypost.com:

UserTesting and conducted by Talker Research, the study revealed one in five believe it’s harder to find something to watch today than it was 10 years ago.

According to them, the underlying cause comes from being overwhelmed by too much content.Many struggled with having larger content libraries (41%) and feeling like there was too much original content being produced (26%).Although 75% appreciate streaming service algorithms serving them accurate recommendations, 51% admitted the quantity of recommended content is also overwhelming, explaining they want to watch everything recommended to them.Nearly half (48%) do not have traditional cable anymore.

Those who choose streaming platforms do so because they like the variety (43%), the shows they want to watch are not on cable (34%), and they find streaming more convenient for on-the-go viewing (29%).However, people are generally dissatisfied with the current streaming services available.

In fact, 51% would rather have more streaming service options — even if those options included ads.When asked what their “dream” streaming platform would look like, top features included premium channels and networks for no added cost (40%) and an easy-to-navigate interface (39%).Further, 52% said a platform’s user interface plays a massive or significant role in their decision to subscribe.The average person said all of the above should be available for no more than $46 per month — although 11% admitted they’d willingly pay over $100 per month for the service.“The streaming landscape has evolved from solving the problem of content access to creating a new challenge of content discovery,” said Bobby Meixner, senior director of industry solutions at UserTesting.