Sam Barnett Dubai show audience exclusive players Sam Barnett Dubai

Ramadan Growth For Streaming Players: MBC CEO Sam Barnett on Ramadan Subscription Drivers For Shahid VIP (EXCLUSIVE)

Reading now: 516
variety.com

Nick Vivarelli International CorrespondentThe recently ended holy month of Ramadan, which is peak TV season for Arab audiences, has seen most streamers in the Middle East try to lure new subscribers with Ramadan releases, which have risen on OTT platforms with the notable exception of Netflix.Dubai-based media analyst Nader Soban — head of the Vynd data intelligence platform, which tracks content consumption — notes that the streaming giant didn’t release any programming during Ramadan, preferring instead to launch its Arab shows during less competitive periods.

Vynd indicates that, this year, MBC Group‘s rapidly growing Shahid VIP streaming service was well ahead of the pack in both scripted Ramadan releases and the number of exclusive.

Read more on variety.com
The website celebsbar.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA