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Ramadan Growth For Streaming Players: MBC CEO Sam Barnett on Ramadan Subscription Drivers For Shahid VIP (EXCLUSIVE)
Nick Vivarelli International CorrespondentThe recently ended holy month of Ramadan, which is peak TV season for Arab audiences, has seen most streamers in the Middle East try to lure new subscribers with Ramadan releases, which have risen on OTT platforms with the notable exception of Netflix.Dubai-based media analyst Nader Soban — head of the Vynd data intelligence platform, which tracks content consumption — notes that the streaming giant didn’t release any programming during Ramadan, preferring instead to launch its Arab shows during less competitive periods.
