‘Pushpa 2’ Rules as Imax Unveils Asia Expansion Plans
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variety.comNaman Ramachandran Mythri Movie Makers’ “Pushpa 2: The Rule,” headlined by Allu Arjun, has delivered $1.4 million in global Imax box office across 16 markets.
In India, the film generated $650,000 from 31 Imax screens, marking the biggest local language Imax opening of 2024 and the fourth-highest Imax opening ever in the market.
The strong performance comes as Imax continues to see robust growth across Asia-Pacific markets, with aggressive expansion plans in Southeast Asia and significant traction in local language content, according to CEO Richard Gelfond.
The giant-screen exhibitor has doubled its footprint in Indonesia, installing seven new theaters in 2024 alone to reach 18 operational screens with two more in the pipeline.
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