Variety Staff Follow Us on TwitterVariety parent company Penske Media Corp. has set a deal with MRC to operate Billboard, Vibe and the Hollywood Reporter under a newly formed joint venture.The transaction calls for PMC and MRC to set up a newly established entity dubbed PMRC.
PMC will lead daily operations of an expanded entertainment and music brand portfolio under the PMRC banner that will bring two Hollywood trade institutions under the same roof for the first time.
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