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20.08.2021 / 00:35
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Eddie Hearn performs U-turn on YouTube boxing despite success of KSI vs Logan Paul
Daily Star's biggest headlines straight to your inbox!Eddie Hearn has explained why he decided to move away from influencer boxing, stating “it was a bit cringe to be honest.”Matchroom Chairman Hearn was the first major boxing promoter to get involved with influencer boxing, after brokering the date, venue, and purse for KSI’s 2019 rematch with Logan Paul.Despite the tremendous pay-per-view success of the bout, which was won by KSI via split decision, Hearn has since stepped away from influencer boxing.In a recent interview with Jim White and Simon Jordan on talkSPORT, Hearn explained the decision to move away from the circus-like events, and stated that “boxing needs to stand up and be counted”.“I’ve been on that side when I did KSI vs