Greta Gerwig: Last News

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nypost.com
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The success of ‘Barbenheimer’ means nothing for the movies
the social media nickname given to the one-two punch of Warner Bros’ “Barbie” and Universal’s “Oppenheimer” — did boffo business at the domestic box office, grossing a combined $235 million. “Barbie,” at $155 million alone, had the biggest three-day opening of the year so far. And right on cue, the usual pronouncements are being made:Audiences love originality! (Everyone has seemingly forgotten that Barbie is a super-famous doll and not from director Greta Gerwig’s imagination.) Stories about women sell! (Just as with men’s stories, like floperoo “Indiana Jones,” sometimes they do and sometimes they don’t. “Oppenheimer,” which many online are calling sexist toward women, sold tremendously well at $80 million.) It’s quality, stupid! (Tell that to “The Banshees of Inisherin,” “Women Talking,” “The Fabelmans” and most of the other Best Picture Oscar nominees released last year.) However, the real takeaway of #Barbenheimer — a cinematic Brigadoon that will soon disappear into the fog — is one that is becoming increasingly obvious in the entertainment world at large: Ticket-buyers want Events. It’s not enough for consumers to regularly attend good movies or nice Broadway shows or average concerts and then head home and go to bed.
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‘Barbie”s marketing budget was more than it cost to make the film
Barbie was more than it actually cost to make the film itself, it has been reported.Greta Gerwig‘s film, starring Margot Robbie and Ryan Gosling, came to cinemas on Friday (July 21).Ahead of its box office opening, the film hosted a host of marketing activities from making a real-life Barbie dreamhouse to pink burgers and beyond, as well as a social media-led meme trend pitting the film against Christopher Nolan‘s Oppenheimer.Now, it has been reported by Variety that the marketing budget for the film was a staggering $150million (£117m), eclipsing the $145m (£113m) it cost to actually make the film itself.Barbie is currently set to outpace Oppenheimer at the box office over the two films’ shared opening weekend.As things stand, Gerwig’s comedy is set to bring in $110million (£86.6million) at the US box office this weekend, over twice the expected takings of Nolan’s biopic about the creator of the atomic bomb. Oppenheimer is expected to gross $50million (£38.8million).Barbie’s current takings mean it will break the record for the highest-opening film in the US by a female director. Wonder Woman previously held the title, bringing in £103million (£89.1million) in 2017.Warner Bros confirmed that Barbie had earned $22.3million (£17.3million) in box office previews – the highest figure of any film this year.
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Quentin Tarantino went to see ‘Barbie’ in Los Angeles this weekend
Quentin Tarantino was spotted at a screening of Barbie in Los Angeles this weekend.The film came to cinemas on Friday (July 21), with huge anticipation around its release alongside Oppenheimer.On its first weekend, Tarantino was among millions to flock to see Greta Gerwig’s film and was spotted buying his ticket at the box office and then settling in to the screening by fans, who have shared photos online.Get a glimpse into Tarantino’s big day out below. It’s not clear whether he did the so-called ‘Barbenheimer’ double though.A post shared by IndieWire (@indiewire)As the films’ first weekend comes to a close, Barbie is currently set to outpace Oppenheimer at the box office.The films have been the subject of particular attention for coming out on the same day, with many people attempting to see both in the space of 24 hours.As things stand, Greta Gerwig’s comedy is set to bring in $110million (£86.6million) at the US box office this weekend, over twice the expected takings of Christopher Nolan’s biopic about the creator of the atomic bomb. Oppenheimer is expected to gross $50million (£38.8million).Barbie’s current takings mean it will break the record for the highest-opening film in the US by a female director. Wonder Woman previously held the title, bringing in £103million(£89.1million) in 2017.Warner Bros confirmed yesterday (July 21) that Barbie had earned $22.3million (£17.3million) in box office previews – the highest figure of any film this year.

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