When it comes to the road of blockbuster glory, some projects are willed, some happen instantaneously, while others go through a long development hell.
In the case of Mattel’s Barbie it was arguably a 14-year journey that began at Universal. It stands to reason that the toy company was previous when it came to the feature take of its 64-year-old doll who generates a reported $3 billion annually in revenue; that they’d be fiercely protective.
For what was conceived as America’s Sweetheart has been tossed about, and evolved with the changing times, switching up her stereotypes and outfits from Prom Queen, to flight attendant, to Mad Men secretary to astronaut.
A doll who was deemed iconic in the 1980s era of pin-ups like Loni Anderson and Farrah Fawcett endured a backlash as being an inappropriate role model for young girls with her high-heels and skinny physique.
Read more on deadline.com