Eric Lempel - celebsbar.com

Jennifer Maas TV Business Writer Marvel’s Spider-Man 2 sold more than 2.5 million copies in its first 24 hours of availability, making it PlayStation Studios’ fastest-selling game ever. That stat includes pre-order sales of individual units, as well as units bundled with PlayStation 5.

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Wheaties Boxes to Feature Marvel’s Spider-Man 2 in Brand’s First Superhero Video Game Collaboration (EXCLUSIVE)

Katcy Stephan Wheaties is changing the game – literally. The General Mills cereal brand is taking its tagline, “the breakfast of champions,” to a new level by honoring Miles Morales and Peter Parker, the superheroes of Marvel’s Spider-Man 2. The collaboration with Sony Interactive Entertainment, Insomniac Games and Marvel marks the first time in the food brand’s history it has featured video game characters on its iconic boxes.

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Watch the adventurous new PlayStation 5 global advert

PlayStation 5 release draws closer, Sony has begun ramping up its marketing campaign with the release of a brand new advert.Packed full of PlayStation secrets such as hidden iconic symbols the consoles are known for, the advert comes ahead of the PS5 showcase later this week (September 16).You can see the full advert below:In a PlayStation Blog post, senior vice president of PlayStation, Eric Lempel, described the ideas behind the new advert.“‘The Edge’ showcases our ambition to challenge the ordinary and continue to push the boundaries of play,” Lempel revealed.“We want to raise the bar for our fans and for ourselves as we move into a new generation.

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