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14.07.2023 / 19:07
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Disney to “pull back” on Star Wars and Marvel content, says CEO Bob Iger
Disney CEO Bob Iger has said the company will be pulling back on creating new Star Wars and Marvel content.The announcement comes on the back of the company’s attempts to cut costs, having seen a number of their recent films, from Marvel to animation, underwhelm at the box office.“You pull back not just to focus, but also as part of our cost containment initiative. Spending less on what we make, and making less,” Iger told CNBC on Thursday (July 13).Iger said that many of the decisions were made to prop up the company’s flagship streaming service, Disney+, and attract more customers.The Disney CEO went on to note that an influx of new Marvel content, both on the big and small screens, had “diluted focus and attention”.“It had not been in the television business at any significant level, and not only did they increase their movie output, but they ended up making a number of TV series,” said Iger.