Disney CEO Bob Iger said Marvel Entertainment, whose acquisition in 2009 was a signature deal of Iger’s first stint atop the company, was unfairly “taxed” during the company’s frenzy to supply Disney+ with fresh content.
In a lengthy sit-down with CNBC’s David Faber (watch a clip above), Iger addressed Marvel as well as topics like the SAG-AFTRA and WGA strikes; a looming revamp of the company’s linear TV assets; and the ongoing feud with Florida Gov.
Ron DeSantis. Along with Pixar and Lucasfilm, the CEO said, Marvel had been asked to do too much by former CEO Bob Chapek, Iger’s hand-picked successor who was ousted last fall. “In our zeal to basically grow our content significantly and serve our streaming offerings, we ended up taxing our people, in terms of their time and their focus, way beyond where they had been,” he said. “Marvel is a great example of that.
They had not been in the TV business at any significant level. Not only did they increase their movie output, but they ended up making a number of television series” for Disney+.
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