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Peacock Struggles to Take Flight Amid Low Demand for Its TV Originals

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variety.com

Diane Garrett Peacock has a serial TV problem and is counting on a pandemic-delayed pipeline of programming to help overcome it.More than a year after its launch, NBCUniversal’s streaming service lacks the buzzy original TV shows of its rivals or even the fan-friendly “Star Trek” offerings of Paramount Plus, the ViacomCBS service formerly known as CBS All Access.

And while top brass praised Peacock as “headed in the right direction” during Comcast’s earnings call with Wall Street analysts last week, the lack of breakthrough hits, considered key to streamer growth, suggests the service has much work to do before it becomes truly competitive with its rivals.Craig Moffett, co-founder of Moffett-Nathanson, says the investment community has.

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