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North Lanarkshire litter campaign supported by fast-food giants McDonald's

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A new campaign set up by North Lanarkshire Council is hoping to appeal to residents to get rid of their litter responsibly.NLC has teamed up with Keep Scotland Beautiful for the new Give Your Litter a Lift campaign.According to KSB, 50 tonnes of litter is abandoned on Scotland’s roadsides each month and in 2021 in North Lanarkshire, the council collected over 1700 tonnes of rubbish from street bins and litter picking.The Lanarkshire Live app is available to download now.

Get all the news from your area – as well as features, entertainment, sport and the latest on Lanarkshire’s recovery from the coronavirus pandemic – straight to your fingertips, 24/7.The free download features the latest breaking news and exclusive stories, and allows you to customise your page to the sections that matter most to you.Head to the App Store and never miss a beat in Lanarkshire - iOS - Android The campaign will be rolled out across North Lanarkshire, focussing on hot spots where roadside littering is a particular problem and around takeaways.KSB has successfully used the campaign to address the problem of roadside litter which affects 82 per cent of main roads and key routes across Scotland.Councillor Michael McPake, convener of the environment and transportation committee, told locals it was "simple," urging them to "use a public bin or take it home".He told Lanarkshire Live: “Unfortunately too many people don’t do that, and a particular problem is people throwing litter from their vehicle.“As a result, our roadsides are a mess of cans, bottles, takeaway cups, and food wrappers.

As well as making the area look terrible, litter is harmful to the environment and it’s difficult, dangerous and expensive to clean up.“So we are appealing to the

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