Nielsen Delays Injection Of Out-Of-Home Viewing Into Overall Ratings Data
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deadline.comDade Hayes Finance EditorNielsen has put a pin in its planned integration of out-of-home viewing into the overall ratings picture, a step that would have provided a boost in the numbers at a time when networks could really use it.Originally, the measurement firm had said it would start accounting for viewing outside the home this fall, reflecting venues like restaurants, bars, hotels and offices in 2020-21 season numbers.
Given how many parts of the countries are in an uncertain state in terms of public spaces due to COVID-19, Nielsen determined it wasn’t the appropriate moment to move forward, according to multiple press reports.
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