Dade Hayes Finance EditorDan Cohen, president of global distribution for ViacomCBS, said the company is apt to do more deals like its PVOD/streaming one for the next SpongeBob SquarePants movie and a broad pact with NBCUniversal’s Peacock.Speaking Thursday at an online conference hosted by the Digital Entertainment Group, Cohen said premium video on demand “is a really intriguing model.
It’s obviously getting a lot of attention right now with theaters being closed. I think I have rented every movie Universal has put out in PVOD, plus a few independent films.
There’s something to it.”The usual price of $20 for new releases, he added, “may be a little high for some consumers, so we’ll have to see how it plays out.” One key variable, he said,.
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