Nick Meyer’s Recently Relaunched Sierra Pictures Teams With Revelyst Inc.

deadline.com:

EXCLUSIVE: Revelyst Inc., a collective of brands that design and manufacture performance gear, has signed a multiyear partnership with Sierra Pictures, the production, advisory and financing company recently relaunched by Nick Meyer.

Sierra will serve as the exclusive entertainment partner for Revelyst and its collective of leading adventure, outdoor performance and precision sports technology brands, including Fox, Bell, Giro, CamelBak, Simms Fishing and more.

The news follows Revelyst’s recent appointment of Simon Waters as President of Licensing and Entertainment, who, along with Revelyst CEO Eric Nyman, will work closely with Meyer.

Sierra will advise Revelyst and its portfolio brands’ overall content strategy and production pipeline, including product placement and brand integration strategy, across film, television and other audiovisual projects. “One of the first deals I wanted to accomplish was to help transform how Revelyst approaches licensing and entertainment,” Waters said. “To that end, I am pleased to announce our first major step forward: a global partnership with Sierra Pictures to help us frame our storytelling and craft world-class events to drive consumer products in a whole new way.