Cynthia Littleton Business EditorInvestment firm Forest Road Co. has enlisted Hollywood’s largest talent agencies CAA, UTA and WME to help launch the NFT sales venture Notables.Notables is designed to serve as both a creator of NFTs and as an online sales platform for the “non-fungible tokens” offered up for auction as unique digital items often aimed at super-fans of a given sector or personality.
Notables describes CAA, UTA and WME as “stakeholders” in the company although none of them are believed to be direct investors.
Creative marketing agency Matte Project is also on board as an advisor.The talent agency connection is designed to facilitate the creation of one-of-a-kind items tied to their high-wattage clients.
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