Todd Spangler NY Digital EditorThe 2021 NewFronts week-long marketing pitchfest for digital media, video and TV has been scheduled for next spring, with the event to reprise the virtual streaming format adopted in 2020 because of the COVID pandemic.Next year’s IAB NewFronts will be held May 3-7, 2021, set to showcase digital, streaming and linear video creators and publishers.
According to IAB, the trade group that manages the event, the 2020 edition this past June drew more than 14,000 brands and media buyers.IAB also announced that it will shift its audio-marketing event, the Podcast Upfront, to take place the following week (May 10, 2021).According to IAB, the NewFronts next year is being presented in the context of the trade org’s.
Read more on variety.com