Netflix Launches ‘Play Something’ Shuffle Feature Worldwide
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variety.comTodd Spangler NY Digital EditorNetflix has a new way to try to get customers binge-watching in a hurry: The company officially is launching “Play Something,” which picks a TV show or movie its algorithms think you will love, on connected-TV platforms across its global footprint.The shuffle-play feature, which Netflix has been testing in various forms for two years, is designed to help users instantly find a new show or movie to dig into — instead of scrolling through Netflix’s menus.“When finding your next story, let the story find you,” Cameron Johnson, Netflix’s director of product innovation, wrote in a blog post. “Whether you’re in the mood for a new or familiar favorite, just ‘Play Something’ and let Netflix handle the rest.” Play.
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