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Netflix Animated Movie ‘The Willoughbys’ Clocks 37.6 Million Viewers in First Month, Streamer Says (EXCLUSIVE)
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variety.comBy Matt Donnelly Senior Film Writer Netflix’s animated movie “The Willoughbys” was watched by 37.6 million households in its first month on the platform, the company said Friday.
Directed by Kris Pearn, it’s the second original film from the streamer’s animation division that aims to provide the kind of family content it has been offering from competitors for years.
While Netflix is traditionally tight-lipped about viewer data, the metric for “The Willoughbys'” is a bit firmer than its usual equation for viewing.
Netflix logged nearly 38 million individual accounts to watched at least two minutes of the film, which does not account for the number of Netflix accounts and profiles in a single home, a source familiar with the data said.
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