Netflix 2023 Upfront Takeaways: Streamer Hits Scripted Drama Hard When TV Cannot
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variety.comBrian Steinberg Senior TV Editor The upfront presentation that looks most like traditional TV came from a company that likes to tell investors, advertisers and consumers how it’s leapfrogging that entire business.
Netflix on Wednesday showed dozens of scripted series and movies that could support advertising — if only Madison Avenue would take a chance and bet on its nascent efforts to sell commercials.
Arnold Schwarzenegger. Chris Hemsworth and Julia Roberts were only some of the actors whose efforts could be tied to advertising.
Counterparts like NBCUniversal and Fox Corp. were hard-pressed to do the same earlier this week. “We are just getting started,” said Peter Naylor, vice president of global advertising sales at Netflix.
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