The Deadline Team In yet another marriage of sports media with the rising tide of legalized sports betting in the US, NBCUniversal and PointsBet today announced a multi-year partnership by which PointsBet becomes the official sports betting partner of NBC Sports.As part of the agreement, NBC Sports will provide PointsBet with year-round, multi-platform media and marketing opportunities across its portfolio of events.
The company’s sports programming includes NBC Olympics, the Golf Channel, NBC Sports Regional Networks, and the Olympic Channel.The deal is part of a trend among network sports entities.
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