National CineMedia, the nations’ biggest in-theater advertising firm, had a tough 2020 but is unspooling a reimagined Noovie Preshow this weekend timed to the record eyeballs awaiting Spider-Man: No Way Home.A consortium of the nation’s biggest theater chains, National CineMedia’s preshow, the cornerstone of its business, runs on 2,100 screens, about 75% of the domestic box office, playing for 20-30 minutes before previews.
It had several iterations, the latest from 2017. NCMI wanted a more engaging and culturally relevant show that’s less random and “more holistic,” said Amy Tunick, who joined the company as chief marketing officer in August.The moviegoing audience changed since Covid, she told Deadline, so “the idea was to modernize the
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