By Scott Soshnick Nascar has signed a long-term deal with IMG Arena that gives international sportsbook operators the right to live-stream races for the first time.
Nascar is one of the few U.S. professional sports leagues staging events during the COVID-19 pandemic, allowing it to take advantage of the dearth of live sports.
Fox’s coverage of Nascar’s return to action this past weekend drew 6.3 million viewers. The race from Darlington Raceway in South Carolina was one of the first live sporting events in the U.S since the major U.S.
leagues suspended their seasons in March. The race was the most-watched Nascar Cup Series race (outside of the Daytona 500) on Fox since 2017.
Read more on variety.com