Mubi Go Expands To LA Arthouses With ‘Cha Cha Real Smooth’ As Pick Of The Week – Specialty Preview
deadline.comMubi Go, which has helped buoy NYC’s arthouse market by offering members a free movie ticket a week at participating theaters, expands to LA today where the biz could really use a boost.
The films are curated and the first is Apple’s Cha Cha Real Smooth.Mubi, a global streaming service, production company and film distributor, launched Mubi Go in New York last fall and will continue expanding to major markets through 2022 with Chicago next. “We’re being very careful and methodical about the rollout,” said distribution chief Chris Wells.Mubi members get Mubi Go as a perk.
The company doesn’t release subscriber numbers but Wells said its NYC base jumped by 30% after it added Mubi Go.Movie picks include its own releases, like Lingui, The Sacred Bonds, but mostly from other distributors from Drive My Car, The Power of the Dog and Passing to We’re All Going To the World’s Fair, Vortex, Belle, Neptune Frost, A Hero and, this past week, French film Lost Illusions.Its picks “are from the very best international film festivals, the cream of the crop, that deserve to be seen in a theatrical space.
Some of them may be better known to audiences and some are hidden gems,” Wells said. The goal is “to support the arthouse at its core” as Mubi buys “hundreds and hundreds of tickets every single week to these films.”Older arthouse demos have been the slowest to return to theaters. “Moviegoing is a habit.
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