MSNBC Faces Potential for Big Changes in Comcast Cable Spin-Off
variety.comBrian Steinberg Senior TV Editor MSNBC fans who are disappointed in the progressive-leaning network after Donald Trump’s victory in the 2024 election may no longer have it to kick around.
The cable-news outlet could have to consider changing its name and familiar markings under a spin-off of the bulk of the cable assets of parent company Comcast, one of the nascent company’s new top executives suggested to an assemblage of MSNBC staffers Wednesday morning, according to two people familiar with the gathering.
Lazarus told an audience that included Rachel Maddow, Chris Jansing and Katy Tur that he was not sure whether MSNBC would have to change its identity as part of the transaction, which will split the cable network and its business-news sibling CNBC from NBC News and NBCUniversal.
If the two networks are no longer part of the NBC corporate entity, attendees wanted to know, will they still be able to carry marks that are part of their former home?
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