Brian Steinberg Senior TV Editor After spending billions to snare control of the massive media portfolio known as NBCUniversal, parent company Comcast now plans to break it up.
The Philadelphia media giant will move forward with an effort to spin off the bulk of its cable assets, which include MSNBC, USA, E!, Oxygen and Syfy, according to a person familiar with the matter.
Only Bravo, viewed as an important feeder of programming to the Peacock streaming service, will stay with the NBC TV business.
Comcast said in October it was going to study the ramifications of such a maneuver, but, clearly, it had already done so. The “new” NBC will consist of its broadcast operations, NBC News, NBC Sports, Peacock and the company’s theme parks.
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