EXCLUSIVE: Moviebill, the US-based augmented reality platform, has rebranded as ‘Really’ and will expand Augmented Reality (AR) distribution and Web3 content offerings to moviegoers internationally and through its partnership with Regal.
As part of the rebrand, the platform will expand its distribution by extending AR content to cinema partners in Japan, South Korea, Germany, Australia, and the UK in 2023.
The company will also launch a new standalone mobile app in January 2023 that will interconnect AR experiences through the Regal App, WebAR, Social Lenses, and native OS.
Really and Regal cinemas have had a close relationship. In July 2022, the two companies launched ‘Regal Collectible Tickets,’ a program that allows moviegoers to unlock and save AR digital collectible tickets for movies they see in theatres.Read more on deadline.com