Nickelodeon has been spooking up some ratings wins with its Halloween fare. Monster High 2 premiered on Thursday, ranking as the time slots No.
1 cable program among kids ages 2-11. Because of that, Nickelodeon also managed a double-digit live + same-day ratings increase in the kids demo year-over-year (33% among the 2-11 crowd and 25% for ages 6-11).
For context, Monster High: The Movie premiered in the comparable time slot last year. After three days of viewing, Monster High 2 was up 125% among kids 6-11, managed a 0.9 (versus the live + same-day 0.4 rating).
With kids 2-11, the film was up 80% in the L3 window. In terms of total viewers, the film managed 389,000 in the L3 window on Nick (up 56% from the same-day numbers).
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