Nick Vivarelli International CorrespondentExpanding Middle East indie film distributor Front Row Filmed Entertainment has forged a joint venture with Saudi Arabian exhibition chain Muvi Cinemas to launch Front Row Arabia, with ambitious plans to cash in on Saudi’s current theatrical boom.The new distribution and exhibition company will be releasing English, Arabic, Japanese anime and alternative content across Saudi which — bucking the global downward trend — in 2020 became the Middle East’s top theatrical market, worth an estimated $120 million last year.
Muvi Cinemas is the first home-grown exhibition chain to operate in Saudi.Besides being probably the world’s only film market to have grown despite the pandemic, analysts now expect.
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