weddings were a planner’s paradise. The art was glorified on television (Monica from Friends kept a file of magazine cuttings) and in film (Audrey Hepburn’s Funny Face character found “the one” at Givenchy before she’d met her actual partner).Yet for many brides, having a classic wedding dress shopping experience became an unrealistic prospect during lockdown.
Sipping champagne and ordering a gown that will be ready to collect in nine months has seemed pointless to many who didn’t know when their wedding might take place, and on what scale.That’s why the rising trend for buying ready-to-wear wedding gowns has become more popular than ever.
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