Coronavirus Tv Advertising Upfront 2020 Entrepreneur

Media Entrepreneur Wants to Help TV Industry Host Virtual Upfronts

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variety.com

Jack Myers is a ubiquitous presence in the advertising community. Now he wants to become an even bigger part of the business.

Myers, a former CBS executive who now operates a consulting and content business known as MediaVillage, is eager to help TV companies stage “upfront” presentations that can be streamed to audiences and clients around the world, a service he thinks is likely to be in greater demand.

Concerns about the spread of the novel coronavirus have prompted A+E Networks, AMC Networks and Fox News Channel to scrap advertisers showcases scheduled for March, leaving them to either make presentations in smaller groups or via digital video. “There is a belief that what is implemented this year will probably be of use for many years

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