Jack Myers is a ubiquitous presence in the advertising community. Now he wants to become an even bigger part of the business.
Myers, a former CBS executive who now operates a consulting and content business known as MediaVillage, is eager to help TV companies stage “upfront” presentations that can be streamed to audiences and clients around the world, a service he thinks is likely to be in greater demand.
Concerns about the spread of the novel coronavirus have prompted A+E Networks, AMC Networks and Fox News Channel to scrap advertisers showcases scheduled for March, leaving them to either make presentations in smaller groups or via digital video. “There is a belief that what is implemented this year will probably be of use for many years
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