food brand is set to beam an ‘augmented reality’ Scotsman into people's homes this Burns Night using special packs.The virtual kilted host will recite the ‘Address Tae A Haggis’ during Burns Suppers across the country, thanks to over 300,000 special AR McIntosh of Strathmore ‘Haggis Neeps & Tatties’ packs.Designed to help Scots celebrate the big night during lockdown, those who pick up the special pack from supermarkets will simply need to the Zappar app on their smartphone to start the fun.From there they simply scan the code, and within seconds an actor leaps off the pack to deliver Rabbie Burns’ famous poem in spectacular style – turning their delicious McIntosh haggis meal into a fun Burns Supper experience.The virtual hosting duties.
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