Max Goes Glocal in Latin America, Launches Feb. 27 (EXCLUSIVE)
variety.comAnna Marie de la Fuente In an exclusive one-on-one interview with Variety, Fernando Medin, president and managing director of Warner Bros.
Discovery (WBD) Latin America and U.S. Hispanic, drilled down onthe company’s programming and growth strategy for the region where it launches its rebranded streaming platform, Max, on Feb.
27. This will be WBD’s first major international roll-out of Max after the U.S. “To truly reach all segments of the population with a product like ours, it’s essential to not only offer our international content but also provide something that resonates with people, something relevant to their lives.
Hence, we’ve been diligently curating a lineup of local content,” said Medin. Leading the Max Latin American pack are shows based on internationally renowned IP, led by a Salma Hayek-executive produced series based on Laura Esquivel’s bestseller “Like Water for Chocolate” (“Como agua para chocolate”), adapted by director Alfonso Arau into a movie that became one of the highest grossing Spanish-language box office hits worldwide.
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