James McClain Ask any group of parents what the hottest children’s toy of the last few years has been, and more than one will surely mention the aptly-named L.O.L.
Surprise! doll, which has befuddled and surprised — ahem — analysts with its runaway success. Created by the L.A.-based Larian family, the unboxing-themed dolls are manufactured exclusively by the Larians’ firm MGA Entertainment, the world’s largest privately-owned toy company (the Larians also invented the popular Bratz brand of dolls.) But while the products and the name may keep children of all ages entertained, the L.O.L.
Read more on variety.com