Livestream Platform Mandolin Creates Venue and Promoter Network to Foster ‘Turnkey’ Hybrid Streaming Concerts (EXCLUSIVE)
variety.comChris Willman Senior Music Writer and Chief Music CriticMandolin, one of the most celebrated livestream platforms to have come to the forefront in the last two years, is looking to keep the concert streaming boom going with the launch of its Venue and Promoter Network.
The newly announced initiative is aimed at providing artists’ camps access to a list of dozens of U.S. venues that offer a “turnkey” experience for hosting livestream concerts, from small clubs to iconic venues like the Ryman Auditorium and Red Rocks Amphitheatre to the arena level.The list of clubs and halls that are already part of the almost 60 included in Mandolin’s Venue and Promoter Network at the outset runs the gamut from all of the City Winery’s local branches to the SAP Arena in San Jose.
What artists can expect if they set up a livestream with Mandolin at one of the participating venues is that all the infrastructure, production, contractual expectations and promotion plans are in place to put on a live/streaming show there, without the question marks that might come with setting up a paid stream on the tour routing at a facility that isn’t quite as accustomed to these hybrid events — although Mandolin will continue doing those, too.
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