consumer powerhouse.Just a few years ago, customers saw the German supermarket as 'cheap and nasty' and derided by the industry.It was largely ignored by shoppers in the early 90s but the tables have well and truly turned.Tens of thousands of customers set foot in Lidl every day and it's still expanding, with plans to have 1,000 stores in the UK by 2023.So how did the German supermarket make such a spectacular transformation to conquer the UK?Former employees and industry experts have revealed hidden secrets in Channel 5 documentary Inside Lidl: The BIG Budget Supermarket.Some of the clever and devious tactics Lidl uses to get customers through the doors and buying more than they wanted have been exposed.
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