Kim Granito Named Head of Marketing at AMC Networks
variety.comBrian Steinberg Senior TV Editor Kim Granito, an executive who has been with AMC Networks for more than a decade, has been appointed head of marketing at the media company, replacing veteran Len Fogge, who intends to retire next month.
Granito, who has been executive vice president of integrated marketing at the company, has been at the helm of a range of interesting projects over the years, including an e-commerce venture built around its “Interview With The Vampire” series, as well as broader branded content initiatives that utilize intellectual property from various programs affiliated with AMC cable and streaming properties.
Granito will continue to oversee integrated marketing, creative, production and events, and the digital and franchise studio for the Content Room, AMCN’s branded entertainment division.
Her expanded oversight will include marketing and brand strategy, including media and performance marketing, creative, digital and social for the company’s U.S.
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