Nike bosses have tapped rapper Kendrick Lamar to front a new TV ad celebrating Kobe Bryant’s 42nd birthday.The Just Be Better ad debuted on Sunday (August 23, 2020) and featured footage of Kobe and other diversity figures in sport as Kendrick offered narration.The rap star also briefly appeared, playing the piano.The ad begins with Lamar stating: “Kobe taught us to be better.”The basketball legend and Oscar winner perished in a helicopter accident in January.Meanwhile, Kobe’s widow, Vanessa Bryant, led the tributes to the sports hero on social media, confessing life for the family left behind ”feels so empty” without him.Vanessa, who also lost her daughter Gigi in the helicopter crash, took to Instagram and wrote: “To my baby – Happy.
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