Kellogg's to make major change to all its cereal boxes
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manchestereveningnews.co.ukDon't miss a thing by getting the day's biggest stories sent direct to your inbox Kellogg’s is to make a major change to its cereal packaging to help aid blind and partially sighted people.
The company is to permanently add technology it believes is a world first to its cereal boxes to make them more accessible. The new boxes will allow a smartphone to easily detect a unique on-pack code and play back labelling information to shoppers with sight loss.
The information will include allergen details, that can often be in print that is difficult for people with sight difficulties to read.
Users of the new technology, called NaviLens, do not need to know exactly where the code is located to scan it and can pick up the on-pack code from up to
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