Julian Jacobs to Lead UTA’s New York Office
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variety.comBrian Steinberg Senior TV Editor Julian Jacobs, a longtime UTA executive who has helped the firm expand into entertainment marketing, has been named to lead the agency’s New York office, effective in March.
Jacobs expects to build on momentum fostered under Allan Haldeman, a partner and co-head of TV Lit, who has led New York operations since September of 2022.
UTA’s New York office comprises some 300 staffers. Haldeman is expected to continue his work with TV Lit while co-heading Theater and will travel between New York and Los Angeles after returning to the West Coast.
Jacobs, also a UTA partner, will continue his entertainment marketing efforts, which includes brand consulting for several New York-based clients.
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